Whether it’s to remind them of important changes to their account or to promote something new, communication is key. Generally speaking, certain types of companies, particularly those in the B2C sphere, frequently contact their customers. But, how do you do that when your client base is a mixed demographic? Well, going paperless is one option, but with some for it and others against it, it all begs the question: is going paperless worth it? What does going ‘paperless’ mean?įirstly, it’s important to understand what is meant by ‘going paperless’. It’s increasingly becoming the case that the younger members of the general public only want one thing coming through their doors – things they’ve bought online – whereas older generations are used to having physical letters, paying with cash, and dealing with people instead of bots.Īs a business, you need to make sure every one of your customers feels valued and listened to, and it’s your responsibility to cater to their needs, whatever they might be. A few brave frontrunners have taken the plunge and gone paperless, but it’s far from the norm and is a hotly debated topic.
From tapping the plastic to pay for your groceries to learning a new hobby via YouTube, the world has long been transitioning to a digital setting but for some reason, a lot of business practices haven’t kept up.įor example, you can easily open a bank account online and pay your HMRC tax bill through a website, but a lot of information related to these things, such as bank statements and tax return notices, are still sent on paper.
GOING PAPERLESS ADVANTAGES TV
Terrestrial TV went digital in the late noughties, online music streaming became the norm in the mid-2010s, and working remotely became the white collar standard in 2020.
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